8 Rigs Rolling · 11 Western States

Driven by purpose, delivering results.

Driver-owned freight running the western states since 2022. Reefer, dry van, flatbed, hot shot — eight rigs strong, on time every time.

Request a Quote → Drive for Us
USDOT 3938395FMCSA Authorized
MC 1576220Common Carrier
$1M / $2MLiability Coverage
Reno, NVHeadquarters
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Reefer Dry Van Flatbed Hot Shot Long Haul Last Mile Box Truck Regional Reefer Dry Van Flatbed Hot Shot Long Haul Last Mile Box Truck Regional
— Mission

Good drivers. Good trucks. On time, every time.

— 01 / Services

Whatever the load. Wherever the road.

Seven freight categories under one roof. We run our own equipment, maintain our own logs, and answer the phone every time.

— 01

Long Haul / OTR

Coast-to-coast for shippers who need a name they can call.

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— 02

Refrigerated

Temp-controlled with logged set-points. Produce, pharma, frozen.

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— 03

Dry Van

Standard freight, palletized or floor-loaded. Air-ride trailers.

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— 04

Flatbed

Tarps, chains, edge protectors. Lumber, steel, equipment.

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— 05

Hot Shot

Expedited single-driver runs for time-critical loads.

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— 06

Last Mile

Reno-area drayage and delivery. Liftgate available.

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— 07

Regional

Western-state runs with weekly home time on a fixed schedule.

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— 08

Box Truck

26-foot reefer box truck for in-town and short-haul refrigerated runs.

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Years on the road
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Rigs in the fleet
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Western states served
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On-time delivery rate
The Fleet Eight rigs · Owned & maintained
— 01 / 02 · Volvo VNL

Long-haul Reefer

Sleeper paired with a 53′ multi-temp reefer trailer. Logged set-points, redundant temp sensors, dual-camera ELD.

— 02 / 02 · International Box Truck

Reno Local Reefer

26-foot International with a Thermo King reefer unit. Built for in-town drayage, last-mile, and short-haul refrigerated runs around the Reno yard.

— 02 / Coverage

The western eleven.

From the Pacific to the Rockies. Reno HQ puts us within a day's drive of every major hub on the western half.

From Reno, every hub is one day out.

We're built around the geography of the West. Reno HQ puts us within a single drive-day of San Francisco, Las Vegas, Salt Lake City, Phoenix and Boise — and within two of Seattle, Denver, Albuquerque, and El Paso.

That means tighter delivery windows, fewer relays, and direct accountability on every load. One driver, one rig, one phone number from pickup to drop.

  • Nevada (HQ)
  • California
  • Oregon
  • Washington
  • Idaho
  • Utah
  • Arizona
  • New Mexico
  • Colorado
  • Wyoming
  • Montana

"They picked up reefer loads at 11 p.m. on a Sunday from a closed warehouse, and the freight was on the dock in Reno before our buyer's coffee was cold. That's the whole game."

Marcus Helder Logistics Director · Sierra Cold Chain
— 03 / Our Story

Started in a yard. Built on a handshake.

2022 → today. One truck became eight. The principles haven't moved.

Driver-owned. Always answered.

We started True Blue in 2022 with one truck, one dispatcher, and a refusal to ghost a shipper at 11pm. Four years later, the rig count is up to eight and the principles haven't moved an inch.

Every load we pull is one more chance to keep our word. That's the whole pitch — drivers we'd trust with our own freight, equipment we'd put our families behind, and a phone that gets answered by a human.

No double-brokering. No forced dispatch. No hidden lumper fees. Same rate we quoted you, every time.

— 04 / Drive for Us

Now hiring good people who run hard.

Owner-operators and company drivers, both. Home weekly on regional, two weeks out on OTR. We pay top of market and we mean it.

Apply to Drive →
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Top-of-market pay$0.68/mi company · 88% gross owner-op · paid weekly via direct deposit
★
Real benefitsBCBS health, dental, vision · 401(k) match · paid orientation · per diem program
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Home time you can planWeekly home time on regional · 14/2 on long haul · no forced dispatch ever
— 05 / Get a Quote

Tell us the load. We'll tell you the price.

Most quotes back same business day. We won't ghost you and we won't pad the rate — that's not how we built this.

Dispatch · 24/7(775) 230-4767
OfficeReno, Nevada · M–F · 7a–6p PT
01 · FreightWhat & how much
02 · RoutePickup & drop
03 · ContactSend it
★ What happens nextA real dispatcher reads it, checks capacity against your dates, and emails you a flat rate — usually within 4 business hours.
Step 01 of 03

— 06 / FAQ

Honest answers, no fine print.

If we don't know it, we'll say so. If we do, you'll get the straight version.

Most quotes go out the same business day, usually within four hours. If your pickup is inside 48 hours, call dispatch directly at (775) 230-4767 — we'll lock it down on the phone.
All eight rigs are ours. We run our own equipment, employ or partner with our own drivers, and handle our own dispatch. No double-brokering, ever.
The western 11 states: NV, CA, OR, WA, ID, UT, AZ, NM, CO, WY, MT. We'll go further on a case-by-case for OTR with the right mileage.
Yes — we run hazmat-endorsed drivers and carry the placarding for non-bulk shipments. Class 1 and 7 by special arrangement.
$0.68/mile company drivers, 88% of gross for owner-operators. Regional drivers home weekly. OTR runs are 14-on/2-off and we honor that schedule.
$1M auto liability / $2M general aggregate, with $250k cargo coverage standard. We can issue COIs to shippers in under an hour during business hours.